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E-Mail Marketing

You run your eCommerce business. We’ll handle your email.

We initiate email auditing, planning, and implementation, followed by continuous evaluation, optimization, and ultimately, driving growth.

What is our team doing in Email Marketing?

The key to successful email marketing is understanding the needs of your target audience.

Complete Strategy

We create strategies by conducting customer persona analysis to understand your target audience. We provide automation workflows to drive your customers’ progression in the purchasing journey.


We’ll enable you to tailor their experience of your business based on the information they give you, feeding them the content they need when they want it. It will create trust and loyalty to your brand.


We’ll create copy focused on telling your customer exactly what they want to hear at every stage of the funnel, harvesting the insight from your personas to nurture leads towards conversion.

HTML Coding

At Ripon Digital, we create meticulously tested cross-platform responsive email templates to ensure a seamless experience across different devices and email client software.

Atomic Design

We embrace atomic design principles in all screen-based designs, ensuring quick adaptability. Whether it’s email, application, or web, every communication or storytelling aligns with your brand guidelines.

Abandoned Cart Program

Unlock the hidden value in your e-commerce business with our deep insights into data-backed email marketing automation. We can show you exactly how and when you can implement email marketing automation to maximize customer engagement or increasing lifetime value.

Powerful features, minimum effort.

Defining your target audience and researching your competitors to ensure your Email Marketing strategy is always several steps ahead.

Stay out of the spam folder with Ripon Digital deliverability

Ripon Digital has an extremely high delivery rate of 98% and a healthy reputation with email providers which means your emails are more likely to end up in the inbox – where they belong.


Delivery Rate


Average Open Rate

Message opened

18:09 PM

Link clicked

18:12 PM

Grow Your Email Revenue in 14 Days

From campaign management to automations and list growth,
Ripon Digital is the all-in-one email service your business can count on.

We Get You Set Up


First, we’ll introduce you to a dedicated email strategist. They’ll get to know your business, show you how Ripon Digital works, and gather everything they need to customize your strategy.

We Customize Your Strategy


Every month your email strategist prepares and optimizes your custom strategy. All you need to do is approve.

We Design & Send

DAY 14

From template design, copywriting, subject line creation, ESP setup, user testing and scheduling, we handle the whole process.

Email Marketing FAQs

Common questions you might have about email marketing. Can’t find your answers here? Send us a message for help.

What is Email Marketing?

Email marketing is a process of promoting products and services to existing and potential customers via email. It exists in every sector and is an easy and often cost-effective means of communicating efficiently and consistently.

Why use Email Marketing?

Email marketing allows you to maintain and grow your customer base by reaching out with information. This is either about your products and services or content that develops and accentuates your brand. It’s straightforward, easy to use and an excellent way of reaching any customer, with over 4 billion of the world’s population owning at least one email address.

How to use Email Marketing to grow your business?

A well-thought-out Email Marketing strategy allows you to develop relationships with your existing customers while growing your audience. It’s an effective and inexpensive way of distributing information around your products and services, which can increase leads and conversions.

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March 16, 2023
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